Leads, Prospects and the Funnel
Maintaining a good supply of Leads it’s essential to any Online Business. The biggest problem to solve is how and where to get them. Not too long ago people bought them from Lead Source Company. The main issue with them was the quality and of course they were quite expensive. But that’s not the case anymore.
MLM Lead System Pro is here to show you the way to attract leads to your product, be your own boss and be successful doing it all through lead generation. You will see lead generation in a whole new light. Once you grab onto the technique (which is SO simple a 4th grader could do it!), the rest is simply gravy.
How can you attract leads? The Internet is anything but personal. So for most of your customers, not being able to see you, feel you, or hear in person creates a big chunk of skepticism. As far as the prospect is concerned, you are a stranger entity asking for cash and they are instantly skeptical. Then, “How do you attract people to your product?”
Think about this for a moment; where do you make your first impression? Your first impression is made on your website or capture page. When the customer views your web site, his first thoughts besides the product are about the looks of the site and how it is the product presented to the customer. That’s where you want to impress the customer on the first place and show him how professional you are.
On the other hand, if the page looks inviting and professional, is free of bad grammar, spelling errors and is easy on the eyes, they will probably stick around some and see what’s up. You’ve just cleared hurdle #1 and attracted the lead. Now you need to
Now you have to hold the interest They need to believe that your product is the one they just must have. Many times your customer will be a marketer just like you which may be looking for a new tool. You have to promote your product to him in such a way that he feels he must have it, there is no way he can live without it.
Now it’s time for the end game Ask for the information. If your site or page has invoked trust and they feel comfortable, they will easily decide to accept your initial offer and give you their name and email address to see what else you may have. This is where you have attracted a lead, successfully converted a lead to a prospect and now have the opportunity to up sell later.
Now your customer has entered the sales funnel. You now need to continue to make him feel comfortable and that he can trust you. Having already accepted your initial offer (whether free or low cost), he is primed to the pitch. Now you can start marketing your mid to upper level products to him via an autoresponder system.
The whole concept here is to bring the customer to the door, lead them in with a low risk or even free offer of some kind, gather all the information and build a relationship. When the customer knows you a little bit better trusts you more, you can begin to market higher level products slowly. The more he trusts you, the better you are in making a sale.
