Using Twitter to Generate Buzz on Your Sales Site
Twitter.com gives users up to 140 key strokes to send their friends and followers a brief message. That says what? It answers the question, what am I doing right now?
Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?
Pretty well everyone we know knows about Facebook. The reason it is interesting is because we can see into the daily lives of our friends in a way never before seen. People post photos, websites, interesting news, and even their status at the moment. Who would have imagined that a site dedicated to nothing but status updates would become so universal?
I am specifically talking about Twitter.com. This fairly fresh website is quickly becoming the new phenomenon in Internet and online marketing.
Regardless if your sophisticated mindset deems the concept at first glance, it is a very powerful tool. Just a few years ago not many people would have thought anyone would care if say for example – I am going for a venti valencia cappaccino at Starbucks with Bill. Nowadays, people are very interested in the minutia of each others day to day lives. Well add that to the exponential growth rate of memberships on these viral networking sites, and it introduces a very powerful Internet marketing tool.
You see at Twitter.com you can post as many updates as you can and want to in as short a time as you feel like. Most people dont want to be viewed as annoying or spammy with their posts, but many people do add multiple status updates per week.
Whats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.
For example, take the Twitter profile page of EZineArticles.com editor Chris Knight. http://twitter.com/ChrisKnight . He has thousands of people following him and he is following thousands of people. As of time of writing his Twitter profile page has a Google page ranking of 5. That is fairly impressive for just another profile page on a social network website.
The advantage of being linked to from a high ranking Twitter profile page is that your inbound links will be numerous over time, and Google will regard your site higher.
In conclusion while Twitter is very new and quite rudimentary in principle, below the surface it is definitely a highly effective online marketing avenue. When you consider the growth experienced by viral sites like YouTube.com and Bankrate.com when they introduced viral growth mechanisms, we can understand the importance of up and coming sites like Twitter.
