Tweak your website
If you want to appeal to all the search engines then you need to make sure your website remains fresh and updated. Some experts talk about getting to number one on Google, but they dont often tell you how much work is involved in staying there.
Here’s the deal” if you want to get to the top and stay there, you need to put some blood sweat and tears into it and be prepared to tweak your website routinely to remain on or near the top of the rankings. Why? Its because Google and MSN then recognises your website as one that is current and up to date, rather than one which is neglected and hasnt been updated in weeks or months.
A lot of so-called SE experts believe that the changes need to be huge ones, but that isnt true. Changing your site could be as easy as rewording a story or sentence that doesnt read well, or including a couple of extra links on some pages. There are at least a dozen small ways to update to let the big search engines know that you are still there.
Regular changes and additions also give your website visitors a good reason to come back. If they know there is going to be new regular content every time they visit your site, then you are going to get more repeat traffic and that leads to better search engine rankings and sales in the long run.
The idea is to make small changes a lot, rather than go for some major overhaul every now and again. Small changes over the course of time and bring better results and more traffic both in the short and the long term.
